creating unique experiences
Sprung Studios has created excellent UX/UI design for some of the top grossing mobile games ever such as CSR Racing and World of Warriors. We have a vast experience of genres and game types whether your game model is Freemium or Premium in any genre.
We are specialists in the creation of flows and wireframes. Our process begins with exploring the layout and functionality of each game. From this we develop the UI design concepts and animations that give all our games a distinctive look and feel.
In addition, we help you to integrate our interfaces into your build using Unity, Unreal or Scaleform engines.
When it comes to interactive prototypes, we believe that every interface design we’ve created needs relevant and thorough testing. A simple click through falls far short of this.
To meet this challenge, we have developed a bespoke platform that equips us with the facility to test our interface design in an authentic way. We want to see how animated elements respond within the gameplay and assess how they behave with a real controller. We use the software to test new ideas and to check whether button patterns make sense.
One of the best features of our interactive prototypes is how they can be shared easily with our clients and sent for user testing when required.
"Whatever your UI/UX strategy, the guys at sprung will undoubtedly add great value."
MIND CANDY WORLD OF WARRIORS
World of Warriors is a Free to Play RPG, with a large social community and a complex levelling up system. We introduced monetization pathways that encourage players to purchase upgrade items without negatively impacting the gameplay experience. We were able to delight the team with our ability to remain loyal to the concept art, while creating a scalable, fully functioning UX/UI solution.
"YOU'RE A UNIQUE OUTFIT BECAUSE YOU PROVIDE HOLISTIC ART DIRECTION. EVERYTHING FITS TOGETHER WITH CAREFULLY JUDGED RULES."
BOSS ALIEN CSR RAcing
Based on our extensive knowledge of mobile and tablet, we were approached by Boss Alien to work on CSR Racing. Our collaboration began at the very start of the project, which enabled us to lead the UX & UI of the game. CSR Racing proved to be a huge success becoming one of the highest grossing games, generating more than $12 million per month.
"IT'S NOW A SPECTACLE TRULY FIT FOR 2016, AND IT's SOMETIMES HARD TO BELIEVE THAT IT'S RUNNING ON A MOBILE DEVICE."
natural motion csr 2
Natural Motion asked Sprung Studios to get involved with the sequel to CSR Racing. We provided extensive UX design, building on the platform that had been so successful the first time around. We also provided initial concepts, which formed a template for the UI design as it evolved through the development process. Financial projections indicated that the game achieved a $110 million annual run rate last year.
"I WAS VERY PLEASANTLY SURPRISED WITH HOW EASILY YOU EMBRACED OUR EXISTING GAME STYLE AND DELIVERED QUALITY UX AND UI SOLUTIONS."
nordeus top eleven football manager
Top Eleven Football Manager is the world’s most popular online sports game with 130 million registered users worldwide and 3 million daily active users.
Sprung was asked to integrate a new feature called ‘Associations’ into the current game. We worked closely with the development team in Belgrade to ensure a seamless experience which integrates at a deep level within the existing game.
"SPRUNG STUDIOS DELIVERED ON ALL COUNTS, THEIR EXPERIENCE ON PREMIUM HIGH-PROFILE RELEASES SHINING THROUGH."
first touch games score hero
Score Hero is based on the Score IP, which has been extremely popular worldwide. First Touch Games needed a fresh look for their new title which allowed players to progress through a series of challenges using a map screen. We created a visual design based on stickers and a series of scenarios that used paper metaphors for the UI components.
"DAWN OF TITANS IS A SOLID, CLOSE TO BRILLIANT PACKAGE… THAT'S LIKELY TO APPEAL TO A MASSIVE VARIETY OF PLAYERS."
natural motion dawn of titans
Sprung Studios were contacted to consolidate a series of fractured and disparate UI design concepts. We were asked to create consistency for key areas of the game. We unified the HUD design, ensuring that iconography was used to full effect and laid out in an intuitive way. The Store is a vital environment for player engagement. Our understanding of motivation based UX Systems enabled us to create an attractive and useful shop window.
"HOW DO COLOUR BLIND PEOPLE PLAY A GAME THAT RELIES ON MATCHING COLOURS? SPRUNG STUDIOS SOLVED THE PROBLEM."
FUTURLAB SURGE DELUXE
We were asked by Futurlab to help address how their game Surge Deluxe for PS Vita could work for colour blind players. After much investigation, we came up with a shape and colour system that would help these players interact with the game. As a company, we have always been mindful of accessibility. The challenge Surge presented us meant we needed to utilise all our knowledge and experience to create a meaningful yet beautiful interface.